Illamasqua you are my hero

I find that living here in Australia can screw you over in terms of product prices. Everything seems to be double the price of the rest of the world. This ranges from clothing, make-up, food, take your pick. I think it comes down to the per capita ratio (we have a small population), lack of choice (we can’t just go to another country) and taxes both importing and exporting.

However one amazing make-up brand has taken a stand and dropped the price of their products up to 50% to match the rest of the world. Illamasqua!

Illamasqua have listened to the Australian population and take things into their own hands given the Australian consumer the option to buy nice reasonably priced beauty/make-up products.

Now I already had a bit of a love affair going on with Illamasqua and I generally recommended their products to people who were looking for a new foundation or eye shadow because they are truly great products, but now I feel even more inclined to.

(Illamasqua's new collection is out now! Check it out!)

I also think this is a very smart move on Illamasqua’s part. They have the love of the Australian consumer. If I’m looking for a new make-up product I’m going to go there 1^st because of the fact that they seem like they actually care. Plus their products are amaze balls.

So if you are in the market for some make-up, stop off at Illamasqua and support them on their crusade to give a fair deal to the Australian Consumer.

Nat xoxo

How much do Australian retailers really want our money??...

Talking about the economic state of the country isn’t something that I normally make a point of discussing in my blog, but something has really been plaguing on my mind.

For the past few years, I’ve noticed the press always seem to be bagging on about the negative state of the Australian Retail Sector (I guess sector is the right word). This obviously has a big link to the overall state of the economy. We’ve seen retailers try to do whatever that can to get us to buy, whether it’s discounts, sales, loyalty rewards, you name it they’ve tried it. We also saw the former Prime Minister Kevin Rudd give us a delightful $900 to try to get us to spend spend spend!

There is one thing they haven’t thought of, maybe they should “correct” the price of so many items sold in Australia Retail Chains. Anyone who has left the island of Australia will know how much everything costs here. You can buy the same products/brands in the US or the UK for about half the price. Why would I pay $150 for my Nude moisturizer at Mecca Cosmetica when I can get it for $70 from the UK? It doesn’t make sense.  And with so many brands’ websites shipping internationally and websites like HopShopGo starting up the options are limitless (and lets not forget the beloved family member who travels overseas and asks “is there anything you want?”).

Whether it’s make-up, jeans or shoes, everywhere else in the world seems to be selling it cheaper; and I’m not buying the ‘quality’ isn’t as good because it is (I know I’ve bought it).

There are a lot of people who say, “we need to support the Australian economy” and “we have to support the Australian retail business”, but I say why don’t the retailers support us, the consumers? Why shouldn’t we be able to afford what they are selling? I for one would love to support the Australia retailers, and I will as soon as they pull their finger out and realize that now the Australian dollar is stronger the prices of our products really need to change.

Personally I don’t think people are going to start spending big even if they have the cash to do so; and with all the alternative options why would they. I really think if the retailers want things to change, this country needs to make some changes on product prices stat!

Oh and just to prove my point, I spent my $900 from the government on shoes…when I was on holidays in Europe. Thank you Kevin Rudd, my irregular choice shoes (which you can’t even buy here) and I thank you.

Nat xoxo